One Case. Endless Possibilities.

otterbox universe case system

When OtterBox approached us with the uniVERSE Case System, we weren’t just tasked with helping them bring a new product to market — we were tasked with helping bring an entirely new product category to the masses. So how do you explain an entirely new product to people? By showing them. We created a campaign that was as versatile as the phone case it represents.

We created an anthem spot to showcase some of the leading technological brands OtterBox partnered with to create this new ecosystem. But that video was also modular so that parts of that video could live on its own depending on the need — retail, partner websites, etc.

And we did all this after we named the product and gave it a word mark that will help people identify what works in the uniVERSE ecosystem.